Recent research commissioned by the British Promotional Merchandise Association (BPMA) proves that promotional products are the UK’s preferred choice of advertising. BPMA’s research looked at all the different ways companies in the UK were advertising their brands and products. They then looked at which medium was likely to produce the best results and how […]
Read more
Some of the biggest companies in the world rely on promotional stickers to form a large aspect of their marketing campaign. In the UK, McDonalds are probably the most well-known for using stickers in their extremely successful Monopoly competitions and promotions. If you want to follow their success, promotional stickers can really only play one […]
Read moreYou will have probably seen QR (quick response) codes popping up everywhere recently. They’re a great way to link the traditional advertising elements of your marketing campaign with the digital elements. Not only do they instantly direct smart phone or tablet users directly to your website, telephone or email they also provide a way of […]
Read moreSocial media has become the new norm for generating interest through conversation and customer engagement with a brand. The most popular social networks include Facebook, Twitter, Google+ and Youtube. The first thing to do is make sure your company has some presence on at least one of these networks. A study by BPMA found […]
Read more
In 2010/2011 Innocent worked again with Badger Design in the hope that they could reproduce the success of their previous campaign. Using Badger Design to create all the magnets again and being backed by another TV commercial this campaign went one step further by introducing an interactive web experience. The website enabled kids to register […]
Read more
Innocent is a very well-known global brand that produces various drinks, smoothies and veg pots. Back in 2008/2009 Badger Design helped Innocent produce a series of magnets to help promote their kids smoothies range. The back to school campaign involved special promotion boxes of children’s Innocent Smoothies that contained 3 free alphabetical magnets inside. Each […]
Read moreCustomers are becoming increasingly more aware of environmental issues around the globe and how they can be doing their bit to help combat the problem. Because of this Eco friendly or green products are deemed to be of greater value to customers and are therefore more likely to be kept because of their perceived value. […]
Read moreA great way to get your promotions used is to target their release to your customers around special occasions, seasonal holidays or awareness days. At Badger Design we offer a large range of promotional products with endless applications so we thought we would give you the heads up and hopefully some ideas on how you […]
Read moreA wobbler’s basic tactic just like a child throwing a wobbler is to attract as much attention as possible. Luckily it achieves this in a very different manner to a toddler but the end result is attention from your intended target. Promotional merchandise that have a moving element to them will always grab a consumer’s […]
Read more
The British Promotional Merchandise Association has recently released a report with some very interesting facts relating to the British Public and how they respond to promotional merchandise that’s sent to them. Otherwise known as the BPMA the British Promotional Merchandise Association has been established since 1965 and are now considered to be the leading UK […]
Read more