We’re now half way through Promotional Products Week 2014! Promotional Products Week is a celebration of the Promotional Products Industry and to raise their profile within the marketing industry. According to the Promotional Product Week website, sales of promotional products in the UK are worth a staggering £840 million per annum! “A survey commissioned by […]
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There aren’t many promotional items that will travel with your client as they do. A pen, a hat, if it’s a nice one, a keyring, all items that are likely to stay with someone throughout the day. But there is a newer promo item that is steadily becoming very popular, most likely as it is […]
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We love magnets, that’s nothing new, however we love them even more when they are used in innovative and exciting ways. Take this fantastic product from the United States that is a self-filling beer cup! Known as Bottom’s Up, the beer dispensing system was invented by Josh Springer, the founder and CEO of GrinOn Industries. Apparently the […]
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In our last blog post we looked into the history of magnets, one of the major promotional items that we produce in our factory. Another prime promotional product that we offer are printed stickers, so we thought it was only fair to look into their history as well. Are you sitting comfortably? Then we’ll begin… […]
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Every promotional product created provides you with great opportunity to expand your businesses visibility and market your brand to a wider audience. You should ensure that your promotional product has all the relevant and important information about your business or brand so that people know how to get in contact with you if they need […]
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The number of people who now sign into their social media accounts on a daily basis is continually increasing. This addiction and craving for constant connectivity is providing companies with a great platform where they can market and promote their products to a large audience. Especially as social media is no longer confined to just […]
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At some point in your life you will have been given a free gift by a company. As nice as that might be it isn’t just an act of kindness, behind every promotional item / gift handed out is a clever marketing strategy. It’s a great strategy that benefits both the company handing out the […]
Read moreSubliminal marketing is a type of marketing that advertisers use to enter the unconscious mind of the consumer. In pretty much every major advertisement or magazine cover there will be subliminal messages hidden. Marketers hope that these subliminal messages will influence our thoughts, feelings and actions of our unconscious mind so that we will spend […]
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We love this infographic on the BPMA research about promotional products in offiecs and households, created by our friends at Promo Gifts. Click to zoom in and read the research findings.
Read moreIn March McVitie’s Digestives launched an on pack promotional campaign. The special promotion offered a FREE magnetic notepad for every Mcvitie’s purchase a customer made. Their aim was to reward their customers while also encouraging multiple purchases and finally promote their VIP club loyalty scheme. The latter has become increasing popular with shoppers so McVitie’s […]
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