At some point in your life you will have been given a free gift by a company. As nice as that might be it isn’t just an act of kindness, behind every promotional item / gift handed out is a clever marketing strategy. It’s a great strategy that benefits both the company handing out the […]
Read moreSubliminal marketing is a type of marketing that advertisers use to enter the unconscious mind of the consumer. In pretty much every major advertisement or magazine cover there will be subliminal messages hidden. Marketers hope that these subliminal messages will influence our thoughts, feelings and actions of our unconscious mind so that we will spend […]
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The Case of the Halloween Treat Thief About a week ago, a frightful crime was committed at the Badger Design office. Someone got into the Halloween treats and scoffed the lot of them! Inspector Tarquin was called in to investigate. After interviewing all the suspects, it was revealed that Lurking Lee Tucker was the Candy […]
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This Halloween we have decided to be sugar, spice and all things nice! Place an order with us before 31st October 2013 and we will send you a bundle of yummy Halloween goodies for you to sink your fangs into! Just quote ‘Trick-or-Treat’ when you place your order. Check out our Facebook page or follow […]
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We’re very proud to have produced the magnets in Innocent’s latest giveaway – their kids smoothie packs have some colourful and fun magnets inside, one of which wins you a chance to visit the Fruit Towers head quarters in London. You can see all the magnets available and the prizes on their website here:Â http://www.innocentdrinks.co.uk/kids-magnets-2013
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We love this infographic on the BPMA research about promotional products in offiecs and households, created by our friends at Promo Gifts. Click to zoom in and read the research findings.
Read moreIn March McVitie’s Digestives launched an on pack promotional campaign. The special promotion offered a FREE magnetic notepad for every Mcvitie’s purchase a customer made. Their aim was to reward their customers while also encouraging multiple purchases and finally promote their VIP club loyalty scheme. The latter has become increasing popular with shoppers so McVitie’s […]
Read moreRecent research commissioned by the British Promotional Merchandise Association (BPMA) proves that promotional products are the UK’s preferred choice of advertising. BPMA’s research looked at all the different ways companies in the UK were advertising their brands and products. They then looked at which medium was likely to produce the best results and how […]
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The British Promotional Merchandise Association (BPMA) has announced that its Promotional Product Week (PPW) will be taking place between the 16th and 20th of September. These dates will perfectly co-inside with the pre-Christmas buying window and initial planning period for most 2014 promotional campaigns. Because of this Marketing Directors, execs and co-ordinators from across the […]
Read moreThis blog focuses on September as we continue with our seasonal holidays and events that could be of use to your promotional marketing campaigns. Remember these are just ideas for inspiration so if you want to discuss more promotional options be sure to give Badger Design a call on 01392 662 100. Our team has […]
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