At some point in your life you will have been given a free gift by a company. As nice as that might be it isn’t just an act of kindness, behind every promotional item / gift handed out is a clever marketing strategy. It’s a great strategy that benefits both the company handing out the item and the person who is receiving a useful free gift. Statistics show that 8 out of 10 people use between 1 to 10 promotional products that they are given, confirming to the advertising company that promotional items can have a positive effect on increasing your brand awareness and visibility by providing the consumer a tangible connection with your business.
As advertisers are aware that promotional items can therefore increase your return on investment the benefits of using promotional items can therefore speak for themselves. That being said it is important that the promotional item you create is actually of use and importance to the person that you are giving it to. Popular useful marketing items usually include items like Pens, Mugs and Coasters. These promotional items are a great way of advertising your business as items like this are going to be seen and used regularly providing a constant visual and advertisement of your business. If you focus on putting time into deciding who your items will be most useful to, subsequently focusing on the quality of the marketing rather than producing a large quantity and just sending it to anyone your promotional item will be very successful and again increase your brand awareness.